Privacy Policy

My Store operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Service"). The Service is powered by Shopify, which enables us to provide the Service to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase through, or otherwise interact with the Service.

In the event of any conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, and disclosure of your personal information, this Privacy Policy shall prevail.

Please read this Privacy Policy carefully. By accessing or using the Service, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or another person, or that can reasonably be associated with you or another person. Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably identify you.

Depending on how you interact with the Service, your location, and applicable legal requirements, we may collect or process the following categories of personal information, including inferences drawn from such information:

Contact Information

Including your name, address, billing address, shipping address, telephone number, and email address.

Financial Information

Including credit card and debit card numbers, payment card information, financial account information, transaction details, payment methods, payment confirmations, and other payment-related details.

Account Information

Including your username, password, security questions, preferences, and general account settings.

Transaction Information

Including products you browse, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your transaction history.

Communications Information

Including information you provide when contacting us, such as the content of customer support inquiries.

Device Information

Including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage Information

Including information about how and when you use or navigate the Service.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, access or use the Service, contact us, or otherwise provide personal information to us;

• Automatically through the Service, including information collected from your device when you use our products or services or visit our website, including through cookies and similar technologies;

• From our service providers, when they collect or process personal information on our behalf while providing services to us; and

• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and the Service, we may use your personal information for the following purposes:

Providing, Customizing, and Improving the Service

We use your personal information to provide the Service, including performing our contract with you; processing payments; shipping orders; remembering your preferences and interests; sending account-related notifications; processing purchases, returns, exchanges, or other transactions; creating and maintaining your account; arranging shipping; facilitating returns and exchanges; supporting reviews; and providing a personalized shopping experience, including product recommendations based on your purchase history and interactions with the Service.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including sending you marketing communications via email, SMS, or postal mail, and displaying advertisements on the Service or other websites based on products you have previously purchased, added to your cart, or otherwise interacted with.

Security and Fraud Prevention

We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, and respond to fraudulent, illegal, harmful, or malicious activities, protect public safety, and maintain the security of our Service. If you create an account, you are responsible for safeguarding your account credentials. We strongly encourage you not to share your username, password, or other access information with anyone.

Communicating with You

We use your personal information to provide customer support, respond to your requests, deliver efficient services, and maintain our business relationship with you.

Legal Reasons

We may use your personal information to comply with applicable laws or respond to lawful requests, including requests from law enforcement or government authorities, civil discovery processes, litigation, or other legal proceedings, as well as to investigate or address potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy, including:

• To Shopify, vendors, and other service providers that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, shipping, and logistics;

• To business and marketing partners to provide marketing services and advertise to you. For example, we work with Shopify and third-party providers to support personalized advertising based on your activities across merchants and websites. Our business and marketing partners may use your information in accordance with their own privacy policies. Depending on your location, you may have the right to opt out of the sharing of your information for targeted advertising purposes;

• When you direct us, request us, or otherwise consent to our disclosure of information to third parties, such as for product shipping or through your use of social media widgets or login integrations;

• Within our affiliates and corporate group;

• In connection with business transactions such as mergers or bankruptcies, to comply with legal obligations, enforce applicable terms or policies, or protect the rights, property, and safety of our Service, users, or others.

Relationship with Shopify

The Service is hosted by Shopify, which collects and processes personal information related to your access to and use of the Service to provide and improve its services. Information you submit through the Service may be transferred to and shared with Shopify and third parties located outside your country or region.

In addition, to help protect, grow, and improve our business, we use certain enhanced Shopify features that incorporate data from your interactions with our store, other merchants, and Shopify. To provide these features, Shopify may use personal information collected through those interactions. In these cases, Shopify is responsible for processing your personal information, including responding to requests related to your privacy rights.

For more information, please review Shopify's Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

The Service may contain links to websites or online platforms operated by third parties. If you visit websites that are not affiliated with or controlled by us, you should review their privacy policies, security practices, and terms of service. We are not responsible for the privacy, security, accuracy, completeness, or reliability of such third-party websites or platforms.

Information you choose to share on public or semi-public platforms, including third-party social networks, may be visible to other users and may not be restricted in its use by us or third parties.

Children's Data

The Service is not intended for children, and we do not knowingly collect personal information from minors under the age applicable in your jurisdiction. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us using the information below to request deletion of such information.

As of the effective date of this Privacy Policy, we do not knowingly "sell" or "share" (as defined under applicable law) the personal information of individuals under 16 years of age.

Information Security and Retention

No method of transmission over the Internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

The length of time we retain your personal information depends on various factors, including whether the information is necessary to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce applicable agreements and policies.

Your Rights and Choices

Depending on your location, you may have some or all of the following rights regarding your personal information:

• Right to Access/Know – Request access to the personal information we hold about you.

• Right to Deletion – Request deletion of your personal information.

• Right to Correction – Request correction of inaccurate personal information.

• Right to Data Portability – Obtain a copy of your personal information and request transfer to a third party, subject to applicable conditions and exceptions.

• Right to Opt Out of Sale, Sharing, or Targeted Advertising – Depending on your location, you may opt out of the sale or sharing of personal information or the use of personal information for targeted advertising purposes.

• Right to Manage Communication Preferences – You may unsubscribe from promotional emails at any time using the unsubscribe link provided in such emails. We may still send non-promotional communications relating to your account or orders.

If you reside in the United Kingdom or the European Economic Area, you may also have the following rights:

• Right to Object to or Restrict Processing

• Right to Withdraw Consent, where processing is based on your consent.

To exercise any of these rights, please contact us using the details provided below.

We will not discriminate against you for exercising your privacy rights. Where required by law, we may verify your identity before processing your request.

Complaints

If you have concerns regarding how we process your personal information, please contact us using the details below. Depending on your location, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred to, stored, and processed outside your country or region.

Where we transfer personal information outside the European Economic Area or the United Kingdom to countries that have not been recognized as providing an adequate level of data protection, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent safeguards approved by UK authorities.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this website, revise the "Last updated" date, and provide any notices required by applicable law.

Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or wish to exercise any of your rights, please contact us by telephone at Eden‘ Tail or by email at kristywan8@gmail.com.

For the purposes of applicable data protection laws, we are the data controller of your personal information.